CEO, Carl F. Bucherer
Has Carl F. Bucherer thus far been able to make enough of its in-house movements to meet its needs?
Creating our first in-house movement, the CFB A1000, was a huge milestone for us. It was the start of something new and beautiful, and it brought about a lot of change at Carl F. Bucherer. For instance, the development of our own caliber established our position within an elite and exclusive group of watch manufacturers who design, develop and produce their own movements in-house. For me personally, our own calibers are further tangible proof of our vast expertise in the field of genuine craftsmanship and high-grade technology, which is essential to Carl F. Bucherer. Without a doubt, I can say that we strongly believe in our course of action and we’d like to produce even more in-house movements – which is why we are investing substantially in our manufacture and research and development.
Will we see additional calibers from Carl F. Bucherer?
Well, we at Carl F. Bucherer are proud of living values such as tradition, independence and technological leadership – values our customers really appreciate about us and can always expect from Carl F. Bucherer. Hence you will not be disappointed at next year’s Baselworld.
I can say this much already: Yes, at Baselworld, we will indeed present a new caliber family. We have put a lot of work into it, among a few other exciting new products – that we will be happy to share with you in due time. I, for my part, am very excited about what lies ahead for Carl F. Bucherer.
Does Carl F. Bucherer continue to work with the Ecole Polytechnique Fédérale de Lausanne (EPFL)?
Most certainly so. But we are also working with other universities and enjoy a broad spectrum of partners, getting inspiration across the board. It’s such a privilege to be able to share our expertise with our partners and vice versa.
Take Zai, for example, a fellow Swiss brand. Zai is a passionate, high-quality ski manufacturer driven by its philosophy of quality, performance and innovative spirit, bringing unusual materials on the ski slopes. For instance, they have introduced the world’s only ski with a solid granite core. Partnerships like this are also highly important and create mutual inspiration.
Can you preview any new Carl F. Bucherer models at this time?
There will be exciting, new additions to the sportive Patravi collection, a very well perceived collection, especially in the United States.
Why should one of our readers choose a Carl F. Bucherer watch over another high-end Swiss watch when they are in the market for their next timepiece?
The typical Carl F. Bucherer customer seeks a timepiece that is extraordinary and cannot be found on everyone’s wrist. Instead, he is looking for a timepiece that reflects his individual character and represents exquisite taste. Moreover, the Carl F. Bucherer customer attaches high importance to outstanding quality that combines sophisticated technology, traditional craftsmanship, and appealing design. He can’t be satisfied easily, but always expects the best – from himself and from the watch he wears.
Hence, a watch enthusiast on the lookout for watches with unique design in exquisite quality combined with uncompromising inner values will surely find the Carl F. Bucherer for his individual collection. I like to give the example of this year’s Manero Tourbillon. It comes in rose gold with a sublime chocolate brown dial. An opening in the dial at 6 o’clock provides a clear, aesthetically pleasing view of the intricate tourbillon mechanism inside the case, highlighting our expertise in the art of watch and jewelry making with our own caliber CFB T1001.
Will Carl F. Bucherer announce any new ambassadors in late 2015 or early 2016?
We are in the incredible position to already have fantastic ambassadors that love our timepieces and genuinely enjoy wearing them. The interest in the brand is enormous; we’re happy about the positive feedback we receive every single day from all over the world. It gives me great joy to answer yes, we will introduce you to new ambassadors in the future.
We are, however, also extremely happy with our recent ambassadors in the United States. For instance, Carl F. Bucherer has been maintaining a strong relationship with the action designers and directors David Leitch and Chad Stahelski for many years.