22 November 2015
Audemars Piguet

Audemars Piguet unveils its new design concept in Mall of the Emirates

Posted on November 22, 2015 at 3:14 PM by / 0

In partnership with Ahmed Seddiqi & Sons, Audemars Piguet, unveiled its new design concept at its flagship boutique at Mall of the Emirates. Audemars Piguet Chief Executive Officer François-Henry Bennahmias, Nicolas Garzouzi, CEO of Audemars Piguet for Middle East and Ahmed Seddiqi & Sons Vice Chairman Abdulhamied Ahmed Seddiqi, together with Senior Vice President of Sales and Retail Mohammed Abdulmagied Seddiqi were joined by guests, collectors and press members at an elegant cocktail evening to rediscover the new boutique. Special guest, professional golfer and Audemars Piguet ambassador, Darren Clarke, also attended to mark the occasion. “We are confident that the brand will grow even stronger with this new boutique design as clients immerse themselves in the heritage of Audemars Piguet. It is with great pleasure that we mark this occasion with our long-standing partners and friends from Ahmed Seddiqi & Sons and brand ambassador Darren Clarke,” said François-Henry Bennahmias. “The UAE constitutes Audemars Piguet’s largest market in the Middle East and therefore, we see this renovation as a key step towards our presence in the region,” he concluded.

“We are thrilled to unveil our new concept to our clients in Dubai. It is the first of our stores in the region to showcase the design that follows the brand’s global atheistic. The boutique evokes an authentic atmosphere of Audemars Piguet’s ‘home away from home’, inviting the customer to experience the brands origins, craftsmanship and watchmaking expertise. We look forward to introducing the concept to our Dubai Mall store in the near future and inviting guests to experience the Audemars Piguet legacy,” Nicolas Garzouzi stated.

Situated on Level 1 of the mall, the boutique showcases an elegant design concept that captures the 140-year old brand’s core values: origins, artistry and extraordinary relationships. The blend of wood, metal and idyllic landscapes of Le Brassus, immerse clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet. Created with the Valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise. Emblematic key timepieces as well as pieces from the new collection will be showcased around the boutique.



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