Chris Hemsworth is TAG Heuer International Ambassador
TAG Heuer just announced Chris Hemsworth as the brand new International ambassador. Since Rush, the 2013 motorsport film of which TAG Heuer was a partner and which starred Chris Hemsworth as the Formula 1 driver James Hunt, the friendship between the Australian actor and the Swiss watch brand has grown ever closer. His international profile, professionalism and authenticity make Chris the perfect embodiment of the motto “Don’t Crack Under Pressure”.
It was perfectly natural for Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, to propose to Chris to become an official ambassador for the brand. It was also a natural choice for TAG Heuer to have an Australian as an international ambassador, as the Swiss watch brand has a strong historic presence in the country. He joins the family of prestigious ambassadors for the Swiss watch brand, which counts Ronaldo, Tom Brady, and Cara Delevingne among others.
An international advertising campaign will begin just before Christmas, featuring the image of Chris Hemsworth with the new TAG Heuer Carrera Heuer-01 in-house chronograph.
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Atom Moore is a professional photographer who specializes in watch photography. He is the resident photographer for the Red Bar Crew in NYC and the man behind the camera at analog/shift.
Jan Tegler is a writer/author with his work appearing in a variety of international publications on subjects ranging from military affairs and aviation to business and finance, motorsports, wristwatches and automotive reviews.
Nancy Olson has been writing about watches, jewelry and writing instruments for the last twenty years and has contributed to a variety of international magazines on these topics. She has a particular interest and expertise in women and mechanical watches.
Angus Davies is a self-confessed horological addict with his passion leading him to the launch of his own website, Escapement. He now regularly writes articles for other websites and magazines.