Roger Dubuis opens a new boutique in The Dubai Mall
Roger Dubuis, the Swiss luxury watchmaking brand, unveiled its latest exclusive boutique in the UAE at the Dubai Mall, further expanding its presence across the Middle East.
Strategically located in the heart of one of the most sought after high-end retail destinations, the new boutique will bring Roger Dubuis’s unique and characteristic blending of cutting-edge design, suave styling and mould-breaking technical innovations closer to a large pool of luxury watch enthusiasts.
The unique design concept of the new boutique mirrors the distinct jewellery box-inspired architecture of Roger Dubuis Boutiques worldwide. The interior design is opulent yet contemporary through the use of luxurious materials and plush carpeting. The décor embodies the incredible world of Roger Dubuis, truly reflecting the consistency and high quality of the brand.
The boutique also features a cosy VIP lounge that allows distinguished guests to appreciate the finer qualities of iconic Roger Dubuis collections, while experiencing a unique quality of service extended by specially-trained boutique ambassadors.
The boutique will showcase the brand’s signature timepieces from the iconic Excalibur, Velvet & Hommage lines and it is the second boutique to open this year in the Region after the one in the Kingdom Tower, in Riyadh.
Speaking on the occasion, Jean Marc Pontroué, CEO of Roger Dubuis said: “Dubai and the UAE have grown to become one of our most important markets for the brand, with watch lovers from the Region being highly appreciative and discerning about what makes an exceptional timepiece. Our new boutique will provide our distinguished clientele with the appropriate ambience to view and select from a range of our leading watch collections.”
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