TAG Heuer returns to cycling with BMC Racing Team
On the eve of the UCI Road World Championship 2016, TAG Heuer CEO Jean Claude Biver announced at a press conference held at the St Regis Hotel in Doha, Qatar, the brand’s return to the world of international professional cycling. Closing a hiatus of more than 20 years, TAG Heuer is joining forces with BMC Racing Team represented at the press conference by owner Andy Rihs and Jim Ochowicz, the team’s President and General Manager.
Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH Group states: “Cycling is a universal, international, popular sport that transcends all age groups. This is an exciting project that is very dear to my heart and one we see as a long-term investment with my good friend Andy Rihs whom I’ve known for twenty-five years. The team will be the standard bearer for our avant-garde spirit and Swiss Made quality throughout the world. It will also give us magnificent brand visibility with its roster of prestigious races.”
Andy Rihs, BMC Racing Team owner, adds: “It is fantastic to welcome a luxury partner to BMC Racing Team’s portfolio and to have two high-level Swiss brands in BMC and Tag Heuer join forces through international cycling is absolutely unique. We are all excited to work with Tag Heuer, and I am particularly thrilled to announce this collaboration with my longtime friend, Jean-Claude Biver. BMC and Tag Heuer are both passionately Swiss and committed to excellence, so I am very much looking forward to the 2017 season and seeing our riders proudly display the Tag Heuer logo.”
Jim Ochowicz, BMC Racing Team President and General Manager, said: “This collaboration between BMC Racing Team and Tag Heuer is an important stage in the team’s history and one that signals great things for our future. BMC Racing Team and Tag Heuer share many values which can most aptly be summarized by Tag Heuer’s don’t crack under pressure mindset, the very essence of cycling. Timing is at the heart of racing, whether it’s a race against the clock at a time trial or a three-week Grand Tour, the goal is to be the fastest, so to have Tag Heuer join BMC Racing Team as our Official Timekeeper is an excellent fit.”
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Atom Moore is a professional photographer who specializes in watch photography. He is the resident photographer for the Red Bar Crew in NYC and the man behind the camera at analog/shift.
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