Victor Muffat-Jeandet new Alpina brand ambassador
Alpina Watches introduced French FIS World Cup skier Victor Muffat-Jeandet as its new Brand Ambassador. Alpina embodies the Swiss watchmaking culture since more than a century and respects the Swiss way of working based on high intrinsic quality through handcraft, ultimate precision in processes, and the time and attention to detail required to produce watches, which are simply well made. Victor and Alpina have concluded a comprehensive partnership, which previews advertising, PR and social media activities, linked to the Alpiner Collection that embodies the Swiss Alpine style and luxury sports.
“We met Victor during the World Championship last February in Vail Colorado and we immediately became inspired by his personality and values. Victor perfectly embodies our Brand’s spirit and we are delighted to welcome him as our new Brand ambassador”, says Guido Benedini, CEO of Alpina Watches.
Commenting on the occasion Victor said “I am very happy about this partnership. Ski and watches require a high level of technical skills and need to be highly precise. The Brand offers sports timepieces with technical specifications absolutely useful in my sport: shockproof, waterproof, and high precision on the time. I also need a watch for tracking my activity and sleep and am very enthusiast with my new Horological Smartwatch”.
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28th SALON INTERNATIONAL DE LA HAUTE HORLOGERIE
15-19 JANUARY 2018
PALEXPO GENEVA - SWITZERLAND
March 22 – 27, 2018
Messe Basel, Switzerland
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Atom Moore is a professional photographer who specializes in watch photography. He is the resident photographer for the Red Bar Crew in NYC and the man behind the camera at analog/shift.
Jan Tegler is a writer/author with his work appearing in a variety of international publications on subjects ranging from military affairs and aviation to business and finance, motorsports, wristwatches and automotive reviews.
Nancy Olson has been writing about watches, jewelry and writing instruments for the last twenty years and has contributed to a variety of international magazines on these topics. She has a particular interest and expertise in women and mechanical watches.
Angus Davies is a self-confessed horological addict with his passion leading him to the launch of his own website, Escapement. He now regularly writes articles for other websites and magazines.