Victor Muffat-Jeandet new Alpina brand ambassador
Alpina Watches introduced French FIS World Cup skier Victor Muffat-Jeandet as its new Brand Ambassador. Alpina embodies the Swiss watchmaking culture since more than a century and respects the Swiss way of working based on high intrinsic quality through handcraft, ultimate precision in processes, and the time and attention to detail required to produce watches, which are simply well made. Victor and Alpina have concluded a comprehensive partnership, which previews advertising, PR and social media activities, linked to the Alpiner Collection that embodies the Swiss Alpine style and luxury sports.
“We met Victor during the World Championship last February in Vail Colorado and we immediately became inspired by his personality and values. Victor perfectly embodies our Brand’s spirit and we are delighted to welcome him as our new Brand ambassador”, says Guido Benedini, CEO of Alpina Watches.
Commenting on the occasion Victor said “I am very happy about this partnership. Ski and watches require a high level of technical skills and need to be highly precise. The Brand offers sports timepieces with technical specifications absolutely useful in my sport: shockproof, waterproof, and high precision on the time. I also need a watch for tracking my activity and sleep and am very enthusiast with my new Horological Smartwatch”.
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