Zenith inaugurates its restored boutique at the Dubai Mall
2015 is a significant year for the Swiss Manufacture Zenith with a strong legacy of 150 years. In a bid to commemorate this momentous occasion, Zenith celebrated by reopening the doors to its boutique at The Dubai Mall on the 17th of November. Zenith teamed up with its retail partners in Dubai, Rivoli Group, to host an elegant ribbon-cutting ceremony attended by Zenith’s President & CEO, Aldo Magada, Ramesh Prabhakar Managing Partner of Rivoli Group and Friend of the Brand, Dr. Majd Naji.
The reopened boutique boasts of the same aesthetic elements as other Zenith boutiques worldwide, with the concept store drawing visitors into a temple of Swiss watchmaking tradition, the Manufacture Zenith. Guests at the inauguration also got the opportunity to view an iconic timepiece from the brand: the El Primero Sport that asserts a resolutely masculine personality accentuated by the generous size of its 45 mm diameter steel case and the eminently sporty nature of its functions. Powered by El Primero 400 B calibre, a chronograph movement featuring an integrated column-wheel construction that beats at a rate of 36,000 vibrations per hour, the new El Primero Sport model has inherited the DNA of the famous 1969 El Primero chronograph.
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